YORKTOWN, IN – LifeStream Services, East Central Indiana’s Aging and Disability Resource Center, is proud to announce the launch of its new website. The site offers a fresh look that better reflects the new LifeStream brand and visual identity announced in March 2021. Additionally, the website features new content and accessibility features to enhance the user experience.
“It has been several years since our website has undergone a redesign, so it was perfect timing to continue our work with Intersection after our rebrand to start working on a new website,” explained Hannah Dunckel, Marketing Manager at LifeStream Services. “We hope visitors to the site will find the new look welcoming and will be able to access the information they need easily and efficiently.”
LifeStream’s new website was developed through a collaborative effort with Intersection. A notable new feature of the site invites visitors to unique pages with information on programs and services available to those who identify as an older adult, caregiver, or service provider. These new pages were designed specifically for the people that LifeStream serves so they can easily access the information that is most relevant to them.
“The LifeStream and Intersection teams worked hand in hand to revitalize both the content and the organization of the site,” shared Megan Carrell, Designer at Intersection. “There was an emphasis on using elements that would inject life and movement into the visual design of the site, including color waves and organic shapes, as well as photography focusing on the people behind the programs. We wanted this very robust website to feel friendly and easy to navigate, which included making it usable for all generations of visitors, on all devices.”
Other key features of the site include an accessibility feature to help those with visual impairments navigate the website, a live chat to speak directly to a LifeStream representative, and the ability to sort news/stories to specific topics of interest. LifeStream encourages the community to visit and explore its new website found at www.lifestreaminc.org.